
Dana McKinnon
I’m a senior marketing and communications leader with deep experience in healthcare and other service-driven, regulated industries.
Throughout my career, I’ve been drawn to mission-driven environments where communication, trust, and empathy matter. Healthcare in particular has shaped much of my work. I’ve supported hospital systems, healthcare services organizations, and related businesses where the stakes are high and messaging must be both clear and responsible.
I help organizations clarify their positioning, strengthen their brand, and align marketing strategy with real business goals. My work sits at the intersection of brand, communications, and operational execution, making sure what a company says publicly reflects how it actually operates.
Over the course of my career, I’ve led marketing for healthcare systems, B2B professional services firms, and technical product organizations. I’ve supported acquisitions, service transitions, digital transformation, and brand evolution, always with a focus on clear messaging, cross-functional alignment, and measurable outcomes.
Whether serving as a full-time marketing leader or as a strategic partner, I bring structure, calm, and accountability to the marketing function. I work closely with executive teams, sales leaders, and operational partners to ensure marketing efforts are practical, aligned, and sustainable.
I believe strong marketing starts with understanding the mission, communicating it clearly, and delivering on it consistently.
TESTIMONIALS
Client Success Stories: Hear What Our Clients Say

Dana McKinnon is an excellent graphic designer! She is creative, professional, and wonderful to work with!! She follows up well and is always available for last-minute revisions. I would recommend her without hesitation. Her vast experience and talent gave our organization a unique and classic end product.
APRIL LEVINSOHN
Carmel High School Carmel, IN
Great working with Dana on a new logo design. She got it just as we wanted it!
ELIZABETH BALLEW
Button Vending
Indianapolis, IN
Dana willingly and enthusiastically took on my fairly routine work for my new book. She was always reliable and met her schedule points. She added little things here and there that made the tables look professionally done, which I very much appreciated. Overall, I couldn't be more pleased; I would highly recommend her to everyone.
RICHARD GARRETT
Indiana University Professor, Author
