
Dana McKinnon
I’m a senior marketing and communications leader with experience guiding complex, service-driven and regulated organizations through growth, transition, and change.
I help companies clarify their positioning, strengthen their brand, and align marketing strategy with real business goals. My work sits at the intersection of brand, communications, and operational execution — ensuring that what a company says matches how it shows up in the market.
Over the course of my career, I’ve led marketing for healthcare systems, B2B professional services firms, and technical product organizations. I’ve supported acquisitions, service transitions, digital transformation, and brand evolution — always with a focus on clear messaging, cross-functional alignment, and measurable outcomes.
Whether serving as a full-time marketing leader or as a strategic partner, I bring structure, calm, and accountability to the marketing function. I work closely with executive teams, sales leaders, and operational partners to ensure marketing efforts are practical, aligned, and sustainable.
I believe strong marketing starts with clarity — clarity of message, clarity of purpose, and clarity of execution.
TESTIMONIALS
Client Success Stories: Hear What Our Clients Say

Dana McKinnon is an excellent graphic designer! She is creative, professional, and wonderful to work with!! She follows up well and is always available for last-minute revisions. I would recommend her without hesitation. Her vast experience and talent gave our organization a unique and classic end product.
APRIL LEVINSOHN
Carmel High School Carmel, IN
Great working with Dana on a new logo design. She got it just as we wanted it!
ELIZABETH BALLEW
Button Vending
Indianapolis, IN
Dana willingly and enthusiastically took on my fairly routine work for my new book. She was always reliable and met her schedule points. She added little things here and there that made the tables look professionally done, which I very much appreciated. Overall, I couldn't be more pleased; I would highly recommend her to everyone.
RICHARD GARRETT
Indiana University Professor, Author
